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Editorial comparison for operators. Ratings are sample data unless verified.
| Attribute | Hotjar | Microsoft Clarity |
|---|---|---|
| Type | tool | tool |
| Summary | Hotjar is a behavior analytics platform offering heatmaps, session recordings, and user feedback tools to help UX and growth operators understand how visitors interact with websites. | Free session replay and heatmap tool from Microsoft. Record user sessions, visualize behavior with heatmaps, and identify friction points without per-seat costs. |
| Pricing | freemium · See vendor site — sample data | free · See vendor site — sample data |
| Free trial | Yes | No / not listed |
| API | Yes | No / not listed |
| Open source | No | No |
| Editor rating | — | — |
| Categories | Analytics & Insights, User Experience, Conversion Optimization | Analytics & Insights, User Experience |
| Key features | Heatmaps showing click, scroll, and mouse movement patterns across pages · Session recordings with playback, filtering by device/traffic source/user actions · Surveys and polls embedded on-page to capture user intent and feedback · Feedback widgets for collecting unsolicited user comments and ratings · Integration with Google Analytics, Slack, Zapier, and other platforms (verify on vendor site for full list) | Session replay with automatic masking of sensitive form data · Heatmaps showing clicks, scrolls, and hover patterns (verify current heatmap types on vendor site) · Rage-click and dead-click detection to flag frustration signals · Native Google Analytics 4 integration for event correlation · Unlimited recordings and heatmaps on free plan |
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