Free session replay and heatmap tool from Microsoft. Record user sessions, visualize behavior with heatmaps, and identify friction points without per-seat costs.
Microsoft Clarity is a free web analytics tool that combines session replay, heatmaps, and rage-click detection in a single dashboard. For growth operators managing tight budgets, Clarity eliminates the per-user licensing model common in competing tools—you pay nothing regardless of traffic volume or team size. Core functionality includes session recordings (watch real user interactions), heatmaps (see where users click, scroll, and hover), and session insights (identify dead clicks, form abandonment, and scroll depth). The tool integrates with Google Analytics 4 to correlate behavioral data with conversion funnels. Setup requires adding a single JavaScript snippet to your site. Clarity respects user privacy by default: it masks sensitive form fields, respects Do Not Track signals, and stores data in Microsoft's infrastructure (verify data residency on vendor site for compliance requirements). Operator reality: Clarity works best for teams validating product hypotheses, optimizing conversion funnels, and debugging user experience issues without budget constraints. The free tier includes unlimited recordings and heatmaps. No credit card required. Limitations include basic segmentation compared to enterprise tools, limited historical data retention (verify current retention policy), and no custom event tracking without GA4 integration. Common use cases: e-commerce teams reducing cart abandonment, SaaS operators improving onboarding flows, content sites understanding scroll behavior, and early-stage founders testing landing pages before paid traffic investment. Microsoft positions Clarity as a complement to Google Analytics rather than a replacement. It surfaces behavioral patterns GA4 doesn't capture—particularly useful for teams already invested in the Google ecosystem.