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Editorial comparison for operators. Ratings are sample data unless verified.
| Attribute | Microsoft Clarity | Hotjar |
|---|---|---|
| Type | tool | tool |
| Summary | Free session replay and heatmap tool from Microsoft. Record user sessions, visualize behavior with heatmaps, and identify friction points without per-seat costs. | Hotjar is a behavior analytics platform offering heatmaps, session recordings, and user feedback tools to help UX and growth operators understand how visitors interact with websites. |
| Pricing | free · See vendor site — sample data | freemium · See vendor site — sample data |
| Free trial | No / not listed | Yes |
| API | No / not listed | Yes |
| Open source | No | No |
| Editor rating | — | — |
| Categories | Analytics & Insights, User Experience | Analytics & Insights, User Experience, Conversion Optimization |
| Key features | Session replay with automatic masking of sensitive form data · Heatmaps showing clicks, scrolls, and hover patterns (verify current heatmap types on vendor site) · Rage-click and dead-click detection to flag frustration signals · Native Google Analytics 4 integration for event correlation · Unlimited recordings and heatmaps on free plan | Heatmaps showing click, scroll, and mouse movement patterns across pages · Session recordings with playback, filtering by device/traffic source/user actions · Surveys and polls embedded on-page to capture user intent and feedback · Feedback widgets for collecting unsolicited user comments and ratings · Integration with Google Analytics, Slack, Zapier, and other platforms (verify on vendor site for full list) |
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