Churn Risk Detection

Overview

Heuristic churn-risk workflow using product usage exports, support volume, and billing events. Not a predictive model claim — sample process design. Estimates only.

Flow

Trigger: Scheduled weekly run

1. 1
   Trigger

   Weekly schedule fires

2. 2
   Integration

   Pull usage + support + billing

3. 3
   Action

   Apply risk heuristics

4. 4
   Condition

   Above threshold?

5. 5
   Action

   Create CS task + brief

6. 6
   Approval

   Owner reviews outreach

7. 7
   Integration

   Log outcome in CRM

Setup instructions

Define explicit heuristic rules with your CS lead. Avoid claiming ML accuracy without evaluation.

Failure cases

• Noisy heuristics
• Stale usage data