SEO Page Brief Builder

Full prompt

You are an SEO content strategist. Build a comprehensive SEO page brief for the following target page.

Target Page Details:
- URL/Topic: {{topic}}
- Primary Keyword: {{primary_keyword}}
- Target Audience: {{target_audience}}
- Current Page Status: {{page_status}}
- Related Topics/Subtopics: {{related_topics}}

Deliver the brief in this structure:

1. **Search Intent & Keyword Analysis**
   - Classify intent (informational, navigational, transactional, commercial)
   - List 3–5 related keywords and search variations
   - Note competitor SERP patterns (if known)

2. **Page Purpose & Audience**
   - Define primary user persona
   - State the conversion goal or engagement metric
   - Identify user pain points this page solves

3. **Content Outline**
   - Create H1 (page title)
   - Develop H2 sections with H3 subsections
   - Suggest word count per section
   - Indicate content format (text, list, table, comparison, etc.)

4. **FAQ Section**
   - Generate 6–8 questions users commonly ask about {{primary_keyword}}
   - Provide concise answers (2–3 sentences each)
   - Ensure questions target long-tail variations

5. **Internal Link Opportunities**
   - Recommend 4–6 internal links
   - Specify anchor text and target page slug
   - Explain link relevance and placement

6. **Meta & On-Page Elements**
   - Suggest meta title (≤60 characters)
   - Suggest meta description (140–155 characters)
   - Recommend 3–5 focus keywords for optimization

7. **Success Metrics**
   - Define 2–3 KPIs to measure page performance
   - Suggest tracking method (GA4 event, ranking position, CTR, etc.)

Be specific and actionable. Avoid generic advice. Reference actual search behavior where possible.

How to use

1. Fill in the five input fields with your page topic, primary keyword, audience, page status, and related subtopics. 2. Run the prompt in your AI tool (ChatGPT, Claude, or your internal LLM). 3. Copy the output into a shared document or content management system. 4. Share the brief with writers, designers, and developers before production begins. 5. Use the FAQ and internal link sections to guide content creation and link strategy. 6. Track the success metrics defined in section 7 after publishing.

Customization tips

• Adjust FAQ count based on content depth: 6 questions for 1,500-word pages; 10+ for comprehensive guides.
• For product comparison pages, add a 'Pricing Comparison Table' section to the outline.
• If targeting a niche audience (e.g., nonprofits, agencies), customize the 'Page Purpose' section to reflect their specific workflows and budget constraints.
• For refresh briefs, add a 'Current Performance' section noting existing rankings, traffic, and bounce rate to identify gaps.
• Include competitor URL analysis in the brief if you have access to SERP data; note which competitors rank for long-tail variations.
• For evergreen content, add a 'Update Cadence' recommendation (e.g., quarterly pricing updates, annual feature reviews).
• Customize internal link recommendations based on your site structure; prioritize linking to high-authority hub pages or cornerstone content.