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  1. Home
  2. Prompts
  3. Product Positioning Generator
Featured
beginner
Claude or ChatGPT (verify current model choice)
v1.0.0

Product Positioning Generator

Generate crisp positioning options from ICP, problem, and alternatives. [Editorial sample]

Full prompt

Create product positioning options.

ICP:
{{icp}}

Problem:
{{problem}}

Product:
{{product}}

Alternatives (including status quo):
{{alternatives}}

Proof points available (facts only):
{{proof}}

Produce:
1) Three positioning statements (different competitive frames).
2) Homepage hero one-liner + supporting sentence for each.
3) Anti-positioning (who it's NOT for).
4) Messaging risks and claims to avoid until verified.
5) Recommend one option for the next sprint with rationale.

Do not invent testimonials, logos, or statistics.

How to use

Use real customer language where possible. A/B test messaging later.

Example input

Ops leads at 20–100 person SaaS; drowning in tool sprawl.

Example output

Three positioning cards + recommendation. (Illustrative.)

Customization tips

  • Paste 3 real customer quotes you already have
  • Include competitor landing claims carefully