Pricing Page Critic

Full prompt

You are a pricing strategy and conversion copywriter. Critique the following pricing page for clarity, packaging, and conversion friction.

**Pricing Page Content:**
{{pricing_page_content}}

**Company Context:**
- Product/service: {{product_name}}
- Target buyer: {{target_buyer}}
- Primary use case: {{primary_use_case}}
- Current conversion rate (if known): {{conversion_rate}}

**Critique Framework:**

1. **Value Clarity** – Are the core benefits and differentiators immediately obvious? Do buyers understand what they're paying for?

2. **Tier Positioning** – Is it obvious why each tier exists and who should buy it? Are tiers anchored to clear job-to-be-done or user segment?

3. **Feature Packaging Logic** – Do feature inclusions make sense relative to price? Are there illogical gaps (e.g., a $99 tier missing a feature the $49 tier has)?

4. **Objection Handling** – Does the page address common hesitations (e.g., "Is this worth it?" "Will I outgrow it?" "What if I need custom?")?

5. **Conversion Friction** – What stops a buyer from clicking "Get Started"? (e.g., unclear next step, missing social proof, no trial option, vague billing terms)

6. **Copy Specificity** – Are benefits concrete and outcome-focused, or generic (e.g., "Advanced analytics" vs. "See which features drive 80% of user retention")?  

7. **Visual Hierarchy** – Does design guide the eye to the recommended tier? Is pricing prominent and easy to compare?

**Output:**

For each of the 7 areas above, provide:
- **Current state:** What the page does now.
- **Problem:** Why it's a friction point or missed opportunity.
- **Recommendation:** Specific copy, feature repositioning, or design change.

Then list **Top 3 Priorities** – the changes most likely to improve conversion, ranked by impact and effort.

Be direct. Avoid generic praise. Flag assumptions you're making about the buyer or business model.

How to use

1. Copy your pricing page HTML, text, or screenshot content. 2. Fill in the product name, target buyer, and use case. 3. Run the prompt. 4. Review the critique for each of the 7 areas. 5. Prioritize the top 3 recommendations and test them via A/B test, user interviews, or copy iteration. 6. Re-run the prompt after changes to validate improvements.

Customization tips

• If you have user interview notes or support tickets, paste the top 3 objections into the prompt. The critique will prioritize friction points that match real buyer concerns.
• If you're comparing to a competitor's pricing page, run the critique on both and note where you're stronger or weaker. Use this to inform positioning.
• If you're testing a redesign, run the critique on both the old and new versions to validate that changes address the identified friction points.
• For B2B SaaS, add the typical deal size and sales cycle to the context (e.g., 'ACV $5K, 3-month sales cycle'). This helps the critique prioritize objections that matter most.
• If you're early-stage and unsure of your target buyer, run the critique with a hypothesis (e.g., 'We think our buyer is X, but we're not sure'). The critique will flag messaging that's too broad or unclear.