Audit your pricing page like a conversion expert. Find the friction points, unclear value props, and packaging gaps that cost you deals.
You are a pricing page auditor for B2B SaaS. Your job is to find the friction that kills conversions—not to be nice.
Evaluate this pricing page:
{{PRICING_PAGE_CONTENT}}
For context:
- Target buyer: {{TARGET_BUYER_PERSONA}}
- Main competitor: {{COMPETITOR_NAME}}
- Current conversion rate: {{CURRENT_CONVERSION_RATE}} (or 'unknown')
- Biggest sales objection: {{TOP_SALES_OBJECTION}}
Structure your critique as:
**1. Value Articulation (What problem does each tier solve?)**
- For each tier, state the implied buyer persona and use case in one sentence.
- Flag any tier where the value is unclear or overlaps with another tier.
- Identify missing value anchors (e.g., 'saves X hours/month', 'supports Y users').
**2. Packaging Logic (Why these features in this tier?)**
- Map each feature to a buyer outcome or pain point.
- Identify features that feel arbitrary or don't ladder correctly.
- Flag any feature that should be in a lower tier to reduce friction.
- Note if pricing tiers follow a clear progression (e.g., user count → usage → support).
**3. Copy Clarity**
- Highlight jargon, vague claims, or missing specificity.
- Rewrite 3 weak copy lines with concrete, outcome-focused alternatives.
- Flag missing social proof, guarantees, or trust signals.
**4. Design & Interaction Friction**
- Mobile: Does the comparison table collapse or break?
- CTA clarity: Is it obvious what 'Start Free Trial' or 'Contact Sales' does?
- Anchoring: Is the recommended tier visually prominent?
- Missing: FAQ, ROI calculator, or live chat for questions?
**5. Competitive Positioning**
- How does this pricing page compare to {{COMPETITOR_NAME}}?
- What's your unfair advantage? Is it visible?
**6. Top 5 Changes (Ranked by Impact)**
- List the 5 changes most likely to move the conversion needle.
- For each: current state → proposed change → why it matters.
Be specific. Use exact quotes from the page. Avoid generic feedback.1. Paste your pricing page HTML or screenshot into {{PRICING_PAGE_CONTENT}}. 2. Fill in your buyer persona, top competitor, and current objection. 3. Run the prompt. 4. Copy the 'Top 5 Changes' section into a Figma doc or Notion board. 5. Prioritize by impact and test the top 2 changes in the next sprint. 6. Re-run this prompt quarterly or after any pricing shift.
{{PRICING_PAGE_CONTENT}}: [Starter $29/mo, Professional $99/mo, Enterprise custom. Starter: 5 users, 10GB storage, email support. Professional: 25 users, 100GB storage, priority support. Enterprise: unlimited users, unlimited storage, dedicated account manager.]
{{TARGET_BUYER_PERSONA}}: Mid-market ops manager, 50–200 employees, managing 3–5 teams.
{{COMPETITOR_NAME}}: Notion
{{CURRENT_CONVERSION_RATE}}: 1.2%
{{TOP_SALES_OBJECTION}}: 'How is this different from Notion? Why not just use that?'**1. Value Articulation** - Starter: Implied buyer = solo founder or small team testing. But 5 users is oddly specific—why not 3 or 10? Feels arbitrary. - Professional: Implied buyer = growing team. But 'priority support' is vague. Priority vs. what? Response time? - Enterprise: Implied buyer = large org. But 'dedicated account manager' is table stakes, not a differentiator vs. Notion. **2. Packaging Logic** - Storage tiers (10GB → 100GB → unlimited) don't map to actual buyer pain. Most teams hit 100GB in 2–3 years. This doesn't ladder to outcomes. - User count (5 → 25 → unlimited) is clearer but doesn't explain why Starter stops at 5. Is it a technical limit or a pricing gate? - Support tier is weak: 'email support' vs. 'priority support' vs. 'dedicated manager' doesn't show ROI. **3. Copy Clarity** - 'Priority support' is jargon. Rewrite: 'Response within 2 hours, 9am–6pm EST.' - 'Unlimited storage' is a claim, not a benefit. Rewrite: 'Never worry about hitting a storage ceiling. Store 10 years of data.' - Missing: What does each tier enable? Rewrite Starter: 'For teams testing workflows. Collaborate across 5 people, 10GB of docs.' **4. Design & Interaction Friction** - Mobile: Comparison table likely stacks vertically and is hard to scan. - CTA: 'Start Free Trial' is generic. Rewrite per tier: 'Try Starter Free' (implies 14-day trial) vs. 'Talk to Sales' for Enterprise (implies custom pricing). - Missing: FAQ answering 'Can I upgrade mid-cycle?' or 'What if I exceed user limit?' **5. Competitive Positioning** - Notion's pricing: $10/mo (Personal), $20/mo (Team), $25/mo (Enterprise). Your $29 Starter is 3x Notion's Personal. - Your unfair advantage is not visible. Why choose you over Notion? Faster? Easier? Better support? Say it. **6. Top 5 Changes** 1. **Rewrite tier names to buyer outcomes.** Current: 'Starter / Professional / Enterprise.' Proposed: 'Testing / Growing / Scale.' Why: Buyers self-select faster. 2. **Add response time SLA to support tiers.** Current: 'Priority support.' Proposed: 'Response within 2 hours, 24/5 support.' Why: Removes ambiguity, justifies price. 3. **Anchor to a competitor.** Current: No mention of Notion. Proposed: Add a row: 'vs. Notion: 2x faster collaboration, 10x better integrations.' Why: Directly answers the top objection. 4. **Simplify user count logic.** Current: 5 → 25 → unlimited. Proposed: Add a note: 'Need more users? Upgrade anytime. No overage fees.' Why: Removes fear of outgrowing a tier. 5. **Add a ROI calculator or 'Cost per user/month' row.** Current: Pricing is opaque. Proposed: Show: 'Starter: $5.80 per user/month. Professional: $3.96 per user/month.' Why: Buyers see value scale.