Pricing Packaging Options Generator

Full prompt

You are a pricing strategist for {{product_type}}. Generate {{num_tiers}} pricing tier options for a {{target_customer}} product.

Context:
- Product: {{product_name}}
- Core features: {{feature_list}}
- Target customer: {{target_customer}}
- Revenue goal: {{revenue_goal}}
- Comparable products: {{competitor_context}}
- Current pricing (if any): {{current_pricing}}

For each tier, provide:
1. Tier name (e.g., Starter, Pro, Enterprise)
2. Price point (monthly or annual)
3. Feature set (what's included, what's not)
4. Positioning statement (one sentence: who is this for?)
5. Expected customer segment (company size, use case, budget)
6. Unit economics estimate (conversion rate, LTV, CAC ratio assumptions)
7. Why this tier exists (what job does it do in the funnel?)

Constraints:
- Ensure clear feature differentiation between tiers (no confusion)
- Price should reflect value, not just cost-plus
- Include at least one tier that captures price-sensitive buyers
- Include at least one tier that captures power users / high-value accounts
- Avoid more than {{num_tiers}} tiers (complexity kills conversions)

Output as a structured table or JSON. Include a brief summary of why this tier structure works and what to test first.

How to use

1. Fill in {{product_type}}, {{product_name}}, {{feature_list}}, {{target_customer}}, {{revenue_goal}}, and {{competitor_context}}. Be specific: "B2B SaaS for freelance accountants" beats "software." 2. Run the prompt in your AI tool (Claude, ChatGPT, Perplexity). 3. Review the output for feature differentiation: can a customer tell the tiers apart in 10 seconds? 4. Test the positioning statements with 3–5 customers in your target segment. Ask: "Which tier would you buy and why?" 5. Use the unit economics estimates as a starting point for your financial model—don't treat them as gospel. 6. A/B test the top 2 tier structures on your pricing page (or landing page mockup) with real traffic before committing.

Customization tips

• Adjust {{num_tiers}} based on your sales model: 3 tiers for self-serve, 4–5 if you have a sales team. More tiers = more confusion and lower conversion.
• If you're in a crowded market, use positioning statements to differentiate, not just features. Example: "For teams that hate meetings" beats "unlimited collaboration."
• Test feature differentiation by showing tier names + prices to 10 customers without context. If they can't guess what's in each tier, your feature tradeoffs aren't clear enough.
• Use the unit economics estimates to stress-test your revenue goal. If you need 50% conversion on Starter to hit $50k MRR, your pricing or positioning is off.
• Revisit this prompt every 6 months. As your product matures and customer segments clarify, your tier structure should evolve. Pricing is not a one-time decision.