Partner One-Pager Generator: Joint Value Proposition

Full prompt

You are a partnership strategist. Two companies are co-selling. Your job is to create a one-pager that makes the partnership real for sales teams.

Company A: {{CompanyA_Name}}
Company A's core product: {{CompanyA_Product}}
Company A's typical buyer: {{CompanyA_Buyer}}

Company B: {{CompanyB_Name}}
Company B's core product: {{CompanyB_Product}}
Company B's typical buyer: {{CompanyB_Buyer}}

Why are they partnering? {{Partnership_Reason}}
What problem do they solve together that neither solves alone? {{Joint_Problem_Statement}}

Target customer for this co-sell motion:
- Industry/vertical: {{Target_Vertical}}
- Company size: {{Target_Company_Size}}
- Key pain point: {{Target_Pain_Point}}
- Budget owner: {{Budget_Owner_Title}}

Co-sell workflow:
- Who leads discovery? {{Discovery_Owner}}
- Who leads technical evaluation? {{Technical_Owner}}
- Who closes the deal? {{Close_Owner}}
- Who owns post-sale handoff? {{Support_Owner}}

Deal economics:
- Revenue split or margin structure: {{Revenue_Split}}
- Support/SLA handoff: {{Support_Handoff}}
- Success metric (what does "won" look like?): {{Success_Metric}}

Create a one-pager that:
1. Opens with a single-sentence joint value prop that a sales rep can say in 10 seconds.
2. Defines the ICP in 3–4 bullets (who, what size, what problem).
3. Lays out the exact co-sell motion (who does what, in what order).
4. Specifies deal structure and support handoff so there's no ambiguity at close.
5. Includes 2–3 proof points or early wins (even if hypothetical).

Format for readability: use headers, short bullets, and one visual (e.g., a simple flow diagram of the co-sell motion).
Tone: Direct, operator-focused, no fluff. This is a working document, not a pitch deck.

How to use

Step 1: Fill in all {{placeholders}} with real data from both companies. If you don't have an answer, that's a red flag—it means the partnership isn't clear enough yet. Step 2: Run the prompt through your LLM (Claude, GPT-4, etc.). Step 3: Copy the output into a Google Doc or Notion page. Step 4: Share with both sales leaders and iterate. The one-pager is done when both teams can read it and say 'yes, that's how we sell together.' Step 5: Use it as the source of truth in partner kickoffs, rep onboarding, and deal reviews. Update it quarterly or when the motion changes.

Customization tips

• If the partnership is new or unproven, use hypothetical proof points ('Based on similar integrations, we expect...') and commit to a 90-day review. Real wins build credibility faster than promises.
• The co-sell motion is the hardest part. If you can't agree on who owns discovery or close, the partnership isn't ready. Use this prompt to force that conversation early.
• Update the one-pager every quarter or when deal flow changes. A stale one-pager is worse than no one-pager—it signals the partnership is dead.
• Make the ICP narrow, not broad. 'Mid-market SaaS' is useless. 'SaaS with 200–500 employees, $50M+ ARR, in fintech or healthcare, with churn >5%' is actionable.
• Include a deal structure section even if it's simple (e.g., 'Segment gets $X per Braze customer'). Ambiguity kills partnerships. Clarity kills deals faster, but it kills them early.