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  3. Product Launch Checklist Generator by Risk Level
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Product Launch Checklist Generator by Risk Level

Build a risk-tiered launch checklist in minutes. Input your product type, market conditions, and team capacity—get back a prioritized checklist that separates what breaks launches from what's nice to have.

Full prompt

You are a product launch strategist. Generate a prioritized launch checklist based on the following constraints:

Product Type: {{PRODUCT_TYPE}}
Market Conditions: {{MARKET_CONDITIONS}}
Team Size: {{TEAM_SIZE}}
Days to Launch: {{DAYS_TO_LAUNCH}}
Key Risk: {{PRIMARY_RISK}}

Create a checklist organized into three tiers:
1. CRITICAL (tasks that block launch or cause immediate revenue loss)
2. HIGH (tasks that damage reputation or customer trust if missed)
3. STANDARD (tasks that improve experience but aren't blockers)

For each task, include:
- Task name
- Owner role (e.g., Product, Marketing, Ops, Support)
- Why it matters at this risk level
- Dependencies (what must happen first)
- Time estimate

Assume the team is resource-constrained. Recommend which Standard tasks to cut if timeline slips. Format as a table or structured list, not prose.

How to use

1. Fill in your product type (SaaS, mobile app, marketplace, etc.), current market conditions (competitive, regulated, price-sensitive), your actual team size, and days remaining. 2. Name your primary risk: data security, regulatory compliance, competitor response, customer churn, or technical stability. 3. Run the prompt. 4. Copy the Critical and High tiers into your project management tool (Linear, Asana, whatever). 5. Share the Standard tier with your team and agree now on what gets cut if you slip. 6. Update the checklist weekly—move tasks between tiers as risks shift.

Example input

Product Type: B2B SaaS (compliance-heavy)
Market Conditions: Highly competitive, 3 new entrants in 6 months
Team Size: 8 people (2 eng, 2 product, 1 design, 1 marketing, 1 sales, 1 ops)
Days to Launch: 14
Key Risk: Regulatory compliance (SOC 2 audit in progress)

Example output

CRITICAL
- [ ] SOC 2 Type II attestation or interim letter (Owner: Ops, Why: Non-negotiable for enterprise sales, Dependency: Security audit complete, Time: 2 days)
- [ ] Data residency compliance docs (Owner: Legal/Ops, Why: GDPR/CCPA enforcement risk, Dependency: Infrastructure locked, Time: 1 day)
- [ ] Customer onboarding workflow (Owner: Product, Why: Blocks revenue recognition, Dependency: API stable, Time: 3 days)
- [ ] Incident response runbook (Owner: Ops, Why: First outage will test this, Dependency: Monitoring live, Time: 1 day)

HIGH
- [ ] Customer support playbook (Owner: Support, Why: First week chaos without it, Dependency: Product stable, Time: 2 days)
- [ ] Competitive positioning doc (Owner: Marketing, Why: Sales needs talking points, Dependency: Feature parity check, Time: 1 day)
- [ ] Pricing page and terms (Owner: Legal/Marketing, Why: Trust signal, Dependency: Final pricing locked, Time: 1 day)

STANDARD (Cut if timeline slips)
- [ ] Case studies or testimonials (Owner: Marketing, Time: 3 days)
- [ ] Advanced analytics dashboard (Owner: Product, Time: 2 days)
- [ ] Blog post series (Owner: Marketing, Time: 2 days)

Customization tips

  • Name your actual primary risk, not a generic one. 'Regulatory compliance' is vague; 'SOC 2 attestation blocks enterprise deals' is actionable. The prompt weights tasks differently based on what you name.
  • Update team size honestly. A 3-person team and an 8-person team have different Critical tiers. Don't pretend you have capacity you don't.
  • Run this twice: once 4 weeks out (to plan), again 1 week out (to reweight based on what actually shipped). Risks shift. Your checklist should too.
  • Add your company's non-negotiables. If you're in healthcare, add 'HIPAA audit trail' to Critical. If you're in fintech, add 'PCI compliance check.' The prompt is a template; your domain knowledge fills the gaps.
  • Share the Standard tier with your team and agree on cuts *before* launch week. The worst time to decide what doesn't matter is when you're 48 hours from go-live.