Rewrite your homepage positioning and value proposition to speak directly to your ideal customer profile. This prompt generates ICP-specific messaging that replaces generic positioning with concrete buyer language.
You are a positioning strategist. Rewrite a homepage for a specific ideal customer profile (ICP).
Context:
- Product/Service: {{productName}}
- Current positioning: {{currentPositioning}}
- ICP job title: {{icpJobTitle}}
- ICP industry: {{icpIndustry}}
- Primary pain point: {{primaryPainPoint}}
- Desired outcome: {{desiredOutcome}}
- Current homepage headline: {{currentHeadline}}
- Key differentiator: {{keyDifferentiator}}
Task:
1. Rewrite the homepage headline to speak directly to {{icpJobTitle}} in {{icpIndustry}} who experiences {{primaryPainPoint}}.
2. Write a subheading that articulates the specific outcome: {{desiredOutcome}}.
3. Generate 4 value proposition bullets that address {{icpJobTitle}} language, priorities, and success metrics—not generic benefits.
4. For each bullet, explain why this language resonates with your ICP.
5. Suggest one social proof element (customer title + industry) that would credibly validate this positioning to your ICP.
Constraints:
- Use active, operator-friendly language. Avoid marketing clichés ("cutting-edge," "revolutionary").
- Reference {{keyDifferentiator}} explicitly in at least one bullet.
- Keep headline under 10 words.
- Each bullet under 12 words.
- Assume {{icpJobTitle}} is time-constrained and skeptical of vendor claims.1. Identify your primary ICP: job title, industry, and one critical pain point they face. 2. Paste your current homepage positioning and headline. 3. Define the outcome your product delivers for this ICP. 4. Run the prompt. 5. Review the rewritten positioning and bullets—test them with 2–3 customers in your ICP to validate language resonance. 6. A/B test the new headline on your homepage or in ad copy before full rollout.
{
"productName": "Stripe for marketplace payments",
"currentPositioning": "The easiest way to accept payments online",
"icpJobTitle": "Head of Finance at a 50–500 person marketplace",
"icpIndustry": "Logistics and delivery",
"primaryPainPoint": "Manual payout reconciliation across 200+ vendor accounts takes 15 hours/week",
"desiredOutcome": "Automated vendor payouts with zero reconciliation overhead",
"currentHeadline": "Accept Payments Anywhere",
"keyDifferentiator": "Automated split payments and vendor reconciliation in one dashboard"
}**Rewritten Headline:** "Automate vendor payouts. Eliminate reconciliation." **Subheading:** "Split payments, instant settlements, and zero manual reconciliation for marketplace operators." **Value Proposition Bullets:** 1. **Automated split payments to 200+ vendors in one batch**—no manual payout sheets or spreadsheet errors. *Why this resonates:* Heads of Finance in marketplaces measure success by time saved and error elimination. "Batch" and "automated" are operator language. 2. **Real-time vendor reconciliation dashboard—see settlement status without spreadsheets**—reduces finance team time by 80%. *Why this resonates:* This ICP is drowning in manual reconciliation. Specific time savings (80%) and the word "dashboard" signal operational control. 3. **Instant settlement to vendor bank accounts—no 3–5 day delays**—improves vendor retention and reduces support tickets. *Why this resonates:* Marketplace operators know vendor churn is tied to payment speed. "Instant" and "reduces support tickets" speak to business outcomes, not features. 4. **Compliance-ready payouts across 50+ countries—no tax or regulatory overhead**—scales your marketplace without hiring a compliance team. *Why this resonates:* Growing marketplaces fear regulatory complexity. This bullet positions the product as a scaling lever, not just a payment tool. **Suggested Social Proof:** "Trusted by Heads of Finance at Instacart, DoorDash, and TaskRabbit." (Verify these are actual customers before publishing.)