Plan a topic cluster strategy around a pillar page. Define subtopics, internal linking structure, and content gaps to improve topical authority and search rankings.
You are an SEO content strategist. Help me plan a topic cluster around a pillar page.
Pillar Topic: {{pillarTopic}}
Target Audience: {{targetAudience}}
Current Content Assets: {{existingContent}}
Search Intent: {{searchIntent}}
Competitor Pillar Examples: {{competitorExamples}}
Deliver:
1. **Pillar Page Definition**
- Recommended scope (word count, sections)
- Core message and unique angle
- Primary keyword and 2–3 secondary keywords
2. **Cluster Subtopics** (5–12 topics)
- Subtopic title and keyword target
- Search intent (informational, commercial, transactional)
- Recommended word count
- Relationship to pillar (how it supports topical authority)
3. **Internal Linking Structure**
- Pillar-to-cluster links (anchor text recommendations)
- Cluster-to-cluster cross-links (where relevant)
- Depth and breadth strategy
4. **Content Gaps**
- Topics competitors cover that we don't
- Opportunities to differentiate
- Quick-win subtopics vs. long-term investments
5. **Production Roadmap**
- Recommended publish sequence (pillar first or cluster first?)
- Estimated timeline
- Dependencies and prerequisites
Format as a structured outline with actionable next steps.1. Fill in the five input fields with your pillar topic, audience, search intent, and any existing content or competitor references. 2. Run the prompt in your preferred AI tool (Claude, ChatGPT, or similar). 3. Review the cluster plan and internal linking structure. 4. Validate subtopic keywords with SEO tools (Ahrefs, SEMrush, or Google Keyword Planner). 5. Adjust scope and sequence based on team capacity and business priorities. 6. Share the roadmap with writers and editors before production begins.
Pillar Topic: Technical SEO for E-Commerce Target Audience: E-commerce marketing managers and SEO specialists Current Content Assets: Blog posts on site speed optimization, mobile indexing, and structured data Search Intent: Learn how to implement technical SEO fixes and audit e-commerce sites Competitor Examples: Shopify's technical SEO guide, Semrush's e-commerce SEO resource
**Pillar Page: Technical SEO for E-Commerce** - Scope: 4,500–5,500 words - Primary keyword: 'technical SEO for e-commerce' - Sections: Introduction, crawlability, indexation, site speed, mobile optimization, structured data, audit checklist **Cluster Subtopics:** 1. E-commerce Site Speed Optimization (1,500 words, keyword: 'e-commerce page speed') 2. Mobile Indexing for Online Stores (1,200 words, keyword: 'mobile-first indexing e-commerce') 3. Structured Data for Products & Reviews (1,800 words, keyword: 'schema markup for e-commerce') 4. XML Sitemaps for Large Catalogs (1,000 words, keyword: 'XML sitemap best practices') 5. Canonicalization in E-Commerce (1,200 words, keyword: 'canonical tags duplicate products') 6. Crawl Budget Management (1,100 words, keyword: 'crawl budget optimization') 7. HTTPS & Security for Online Stores (900 words, keyword: 'SSL certificate e-commerce SEO') 8. Pagination & Faceted Navigation (1,300 words, keyword: 'pagination SEO e-commerce') **Internal Linking:** - Pillar links to all 8 subtopics with descriptive anchor text - Subtopic 1 (Site Speed) links to Subtopic 7 (HTTPS) and Subtopic 6 (Crawl Budget) - Subtopic 3 (Structured Data) links to Subtopic 2 (Mobile Indexing) **Content Gaps:** - Competitors don't address pagination in detail; opportunity to differentiate - No competitor content on crawl budget for large catalogs; quick win **Roadmap:** - Week 1: Publish pillar page - Weeks 2–3: Publish subtopics 1, 3, 5 - Weeks 4–5: Publish subtopics 2, 4, 6 - Week 6: Publish subtopics 7, 8; internal link all pages