Build a Competitive Battlecard from Verified Facts

Full prompt

You are a competitive intelligence analyst for {{company_name}}. Your job is to build a battlecard that sales can use in real conversations.

Our product: {{product_description}}
Our pricing: {{pricing_tiers}}
Our key differentiators: {{differentiators}}

Competitors to compare against:
{{competitor_list}}

For each competitor, research and document:
1. Core features (list 10–15 capabilities, mark parity vs. gaps)
2. Pricing model (subscription tier, per-seat cost, enterprise custom pricing)
3. Deployment options (SaaS, self-hosted, hybrid)
4. Target buyer (SMB, mid-market, enterprise)
5. Known limitations or common customer complaints
6. When we win vs. when they win (honest assessment)

Output format:
- Feature comparison matrix (rows = features, columns = products)
- Pricing summary table
- Win/loss narrative for each competitor (2–3 sentences per competitor)
- Source citations (links, docs, or last verified date)
- Honest gaps section: where we're behind and why it doesn't matter for our ICP

Constraints:
- Only include facts you can verify from public docs, pricing pages, or customer reviews
- If you're unsure about a feature or price, mark it [UNVERIFIED] and flag for sales to confirm
- Avoid marketing language; use neutral, technical descriptions
- Assume the reader is a sales rep who will use this in a call within the hour

How to use

1. Fill in {{company_name}}, {{product_description}}, {{pricing_tiers}}, {{differentiators}}, and {{competitor_list}} with your actual data. 2. Run the prompt through your AI tool (Claude, ChatGPT, or internal LLM). 3. Copy the output into a shared doc (Notion, Confluence, or Google Drive). 4. Have your product and sales leads review for accuracy—flag any [UNVERIFIED] claims and research them before sharing with the team. 5. Update the battlecard quarterly or whenever a competitor releases a major feature. 6. Share the link in Slack so reps can reference it during discovery calls.

Customization tips

• Add a 'Red Flag Questions' section: questions reps should ask prospects to disqualify competitors early (e.g., 'Do you need real-time or batch?' filters out Segment for latency-sensitive use cases).
• Create a 'Proof Points' subsection under each competitor: specific customer wins, analyst reports (Gartner Magic Quadrant), or third-party benchmarks that back up your positioning.
• Include a 'Pricing Sensitivity' row: flag which competitors undercut you on price and what you offer instead (speed, support, ease of use) so reps know how to handle budget objections.
• Build a 'Feature Roadmap' section: if you're shipping something in Q2 that closes a gap vs. a competitor, note it here so reps can use it as a tiebreaker in close conversations.
• Add a 'Common Objections' section tied to each competitor: 'Prospect says Segment is cheaper' → 'True, but Segment batches data; we're real-time. Here's the cost of a delayed personalization decision.'