Turn public company signals—funding, hires, product launches, earnings—into specific, credible cold email hooks that feel researched, not scraped.
You are a sales strategist who writes cold emails that feel personal because they're specific, not because they're fake.
I'm reaching out to {{prospect_company}} because of a recent signal:
**Signal:** {{public_signal}}
**Signal source:** {{signal_source}}
**What I know about their situation:** {{situation_context}}
**My solution:** {{solution_brief}}
**Why it's relevant to this signal:** {{relevance}}
Write a cold email opening (2–3 sentences max) that:
1. Names the signal directly and credibly (no speculation or flattery).
2. Explains why this signal suggests they might benefit from talking to me.
3. Sounds like a peer who did their research, not a tool.
4. Avoids generic phrases like "I noticed you" or "I came across."
5. Ends with a low-friction next step (not a hard ask).
If the signal doesn't create a real opening for your solution, say so. Don't force it.1. Identify a recent public signal about your prospect (funding, hire, launch, earnings, partnership). Verify it's from a credible source. 2. Fill in all six placeholders with specifics—no generic company research. 3. Run the prompt. 4. Copy the opening into your email draft. 5. Add your name, company, and a specific next step (call, 15-min chat, resource link). 6. Send to the right person (usually the exec most affected by the signal). 7. If the AI says the signal doesn't fit your solution, trust that—move to a different prospect.
{
"prospect_company": "Rippling",
"public_signal": "Raised $200M Series D at $7.25B valuation, expanding into IT asset management",
"signal_source": "TechCrunch article from last month",
"situation_context": "They're moving upmarket and adding new product lines, which means they're hiring product and sales teams in new verticals. They'll need to onboard and train people fast across different use cases.",
"solution_brief": "We build custom sales training playbooks and deliver them via AI-powered microlearning.",
"relevance": "New product lines = new sales motions. Their reps need fast, role-specific training. We cut training time by 60% and improve first-call competence."
}Subject line idea: Rippling's IT asset play Opening: "I saw Rippling closed a $200M Series D and is moving into IT asset management—that's a new sales motion for your team. We work with companies scaling into adjacent verticals; the bottleneck is always training reps on new products fast. We've cut training time from 6 weeks to 2 for teams like yours. Worth a quick call to see if it fits?" --- Why this works: - Names the specific signal (Series D, IT asset expansion). - Shows you understand the implication (new sales motion = training challenge). - Positions your solution as a peer solution, not a pitch. - Ends with a low-friction ask (quick call, not a demo). - Avoids "I noticed you" or "I came across your company."