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Editorial comparison for operators. Ratings are sample data unless verified.
| Attribute | Sprout Social | Braze |
|---|---|---|
| Type | tool | tool |
| Summary | Enterprise social management platform for brand teams to manage, listen, and engage across multiple social channels with unified workflows and analytics. | Braze is a customer engagement platform enabling growth teams to deliver personalized mobile messaging, email, and push notifications at scale across user lifecycles. |
| Pricing | custom · See vendor site — sample data | enterprise · See vendor site — sample data |
| Free trial | Yes | Yes |
| API | Yes | Yes |
| Open source | No | No |
| Editor rating | — | — |
| Categories | Social Media Management, Marketing Operations, Customer Engagement | Customer Engagement, Marketing Automation, Mobile Marketing |
| Key features | Unified inbox for messages, comments, and mentions across all connected social channels · Social listening and monitoring with keyword tracking, sentiment analysis, and competitor benchmarking (verify current capabilities on vendor site) · Content calendar with scheduling, approval workflows, and asset library for multi-channel publishing · Social CRM functionality to track customer interactions and integrate with Salesforce, HubSpot, and other CRM platforms · Role-based access controls, audit trails, and compliance reporting for regulated industries | Multi-channel messaging: push notifications, email, SMS, in-app messages, and web push from a single platform · Real-time segmentation and journey orchestration based on user events and behavioral triggers · A/B testing and multivariate testing for messaging content, send time, and channel selection · Mobile SDKs for iOS, Android, and web with support for deep linking and rich media · API-first architecture enabling custom integrations and programmatic campaign management (verify current API capabilities on vendor site) |
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