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Editorial comparison for operators. Ratings are sample data unless verified.
| Attribute | Semrush | Ahrefs |
|---|---|---|
| Type | tool | tool |
| Summary | All-in-one SEO and marketing suite for competitive research, content marketing, and campaign management. Semrush SEO tools help teams audit sites, track rankings, and optimize for search. | Ahrefs is a comprehensive SEO tool for keyword research, backlink analysis, and competitive intelligence. Built for growth operators managing content strategy and organic visibility. |
| Pricing | freemium · See vendor site — sample data | paid · See vendor site — sample data |
| Free trial | Yes | Yes |
| API | Yes | Yes |
| Open source | No | No |
| Editor rating | — | — |
| Categories | SEO Tools, Marketing Intelligence, Content Marketing | SEO & Search, Content Marketing, Competitive Intelligence |
| Key features | Keyword research with search volume, difficulty, and intent classification · Technical site audit identifying crawl errors, on-page issues, and mobile usability problems · Position tracking for owned and competitor keywords across geographies · Backlink analysis showing referring domains, anchor text, and link quality metrics · Content marketing toolkit with topic research and SEO writing assistant (verify current features on vendor site) | Site Explorer: analyze any domain's organic traffic, top pages, backlinks, and referring domains · Keywords Explorer: search volume, keyword difficulty, estimated clicks, and SERP feature data · Content Gap: identify keywords competitors rank for that you don't · Rank Tracker: monitor keyword positions across devices and locations (verify current limits on vendor site) · Site Audit: crawl your site to find technical SEO issues and prioritize by impact |
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