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Editorial comparison for operators. Ratings are sample data unless verified.
| Attribute | Mixpanel |
|---|---|
| Type | tool |
| Summary | Event-based product analytics platform that tracks user behavior and engagement metrics. Mixpanel helps growth teams measure feature adoption, retention, and conversion funnels in real time. |
| Pricing | freemium · See vendor site — sample data |
| Free trial | Yes |
| API | Yes |
| Open source | No |
| Editor rating | — |
| Categories | Analytics & Insights, Product Management |
| Key features | Custom event tracking: instrument any user action (clicks, API calls, form submissions) as events · Cohort analysis: segment users by behavior, properties, or time period and track retention · Funnel analysis: visualize multi-step conversion paths and drill into drop-off segments · Real-time dashboards: build custom metric dashboards with alerts on anomalies · Data export: send raw events to Snowflake, BigQuery, or other data warehouses (verify current integrations on vendor site) |
| Actions |
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