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Editorial comparison for operators. Ratings are sample data unless verified.
| Attribute | Kit (ConvertKit) | Mailchimp |
|---|---|---|
| Type | tool | tool |
| Summary | Kit is ConvertKit's creator email marketing platform designed for solopreneurs and independent creators to build audiences, send newsletters, and monetize through email. | Mailchimp is a freemium email marketing platform that helps small businesses build audiences, create campaigns, and automate customer communications without requiring coding skills. |
| Pricing | paid · See vendor site — sample data | freemium · See vendor site — sample data |
| Free trial | Yes | Yes |
| API | Yes | Yes |
| Open source | No | No |
| Editor rating | — | — |
| Categories | Email Marketing, Creator Tools, Newsletter Platforms | Marketing & Growth, Email Marketing, Marketing Automation |
| Key features | Email campaign builder with drag-and-drop editor · Automation sequences with conditional logic and subscriber tags · Paid newsletter and subscription management (verify current tiers on vendor site) · Landing page builder for list growth · Sponsorship and revenue tracking dashboard | Drag-and-drop email editor with pre-built responsive templates · Audience segmentation and tagging based on behavior and custom fields · Marketing automation workflows for triggered emails (verify current automation limits on vendor site) · A/B testing for subject lines, content, and send times · Integration with e-commerce platforms, CRMs, and web analytics tools |
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