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Editorial comparison for operators. Ratings are sample data unless verified.
This comparison puts Hotjar side by side for operators evaluating them in 2026 — pricing model, free access, API availability, and editorial fit. Both compete in Analytics & Insights, so the decision usually comes down to pricing model, integrations, and how each fits an existing workflow. Treat ratings and pricing as directional and confirm current details on each vendor's site before committing.
| Attribute | Hotjar |
|---|---|
| Type | tool |
| Summary | Hotjar is a behavior analytics platform offering heatmaps, session recordings, and user feedback tools to help UX and growth operators understand how visitors interact with websites. |
| Pricing | freemium · See vendor site — sample data |
| Free trial | Yes |
| API | Yes |
| Open source | No |
| Editor rating | — |
| Categories | Analytics & Insights, User Experience, Conversion Optimization |
| Key features | Heatmaps showing click, scroll, and mouse movement patterns across pages · Session recordings with playback, filtering by device/traffic source/user actions · Surveys and polls embedded on-page to capture user intent and feedback · Feedback widgets for collecting unsolicited user comments and ratings · Integration with Google Analytics, Slack, Zapier, and other platforms (verify on vendor site for full list) |
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