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Editorial comparison for operators. Ratings are sample data unless verified.
| Attribute | Hotjar |
|---|---|
| Type | tool |
| Summary | Hotjar is a behavior analytics platform offering heatmaps, session recordings, and user feedback tools to help UX and growth operators understand how visitors interact with websites. |
| Pricing | freemium · See vendor site — sample data |
| Free trial | Yes |
| API | Yes |
| Open source | No |
| Editor rating | — |
| Categories | Analytics & Insights, User Experience, Conversion Optimization |
| Key features | Heatmaps showing click, scroll, and mouse movement patterns across pages · Session recordings with playback, filtering by device/traffic source/user actions · Surveys and polls embedded on-page to capture user intent and feedback · Feedback widgets for collecting unsolicited user comments and ratings · Integration with Google Analytics, Slack, Zapier, and other platforms (verify on vendor site for full list) |
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