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Editorial comparison for operators. Ratings are sample data unless verified.
| Attribute | Culture Amp | Hotjar |
|---|---|---|
| Type | tool | tool |
| Summary | Culture Amp is a people analytics and employee experience platform that helps HR leaders measure engagement, gather feedback, and drive organizational change through data-driven insights. | Hotjar is a behavior analytics platform offering heatmaps, session recordings, and user feedback tools to help UX and growth operators understand how visitors interact with websites. |
| Pricing | custom · See vendor site — sample data | freemium · See vendor site — sample data |
| Free trial | Yes | Yes |
| API | Yes | Yes |
| Open source | No | No |
| Editor rating | — | — |
| Categories | HR & People Operations, Employee Experience, Analytics & Insights | Analytics & Insights, User Experience, Conversion Optimization |
| Key features | Customizable surveys and pulse checks with pre-built question libraries and benchmarks · Real-time dashboards and analytics to visualize engagement trends and sentiment patterns · Manager tools to view team results, create action plans, and track progress on initiatives · Integration with HRIS platforms to layer organizational context (tenure, role, location) onto feedback · Benchmarking against industry and peer organizations (verify on vendor site for current benchmark coverage) | Heatmaps showing click, scroll, and mouse movement patterns across pages · Session recordings with playback, filtering by device/traffic source/user actions · Surveys and polls embedded on-page to capture user intent and feedback · Feedback widgets for collecting unsolicited user comments and ratings · Integration with Google Analytics, Slack, Zapier, and other platforms (verify on vendor site for full list) |
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