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Editorial comparison for operators. Ratings are sample data unless verified.
| Attribute | beehiiv | Mailchimp |
|---|---|---|
| Type | tool | tool |
| Summary | beehiiv is a newsletter platform built for growth, combining email delivery, subscriber management, and monetization tools for independent creators and media operators. | Mailchimp is a freemium email marketing platform that helps small businesses build audiences, create campaigns, and automate customer communications without requiring coding skills. |
| Pricing | freemium · See vendor site — sample data | freemium · See vendor site — sample data |
| Free trial | Yes | Yes |
| API | Yes | Yes |
| Open source | No | No |
| Editor rating | — | — |
| Categories | Email & Newsletters, Creator Tools, Media & Publishing | Marketing & Growth, Email Marketing, Marketing Automation |
| Key features | Email editor with drag-and-drop templates and custom HTML support · Subscriber segmentation and automation workflows · Built-in referral program and recommendation network for audience growth · Monetization tools including paid subscriptions and sponsorship marketplace (verify current availability) · Detailed analytics dashboard tracking opens, clicks, subscriber growth, and revenue | Drag-and-drop email editor with pre-built responsive templates · Audience segmentation and tagging based on behavior and custom fields · Marketing automation workflows for triggered emails (verify current automation limits on vendor site) · A/B testing for subject lines, content, and send times · Integration with e-commerce platforms, CRMs, and web analytics tools |
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