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Editorial comparison for operators. Ratings are sample data unless verified.
| Attribute | Clay |
|---|---|
| Type | tool |
| Summary | Clay enrichment platform automates lead data collection and GTM workflows, enabling sales and growth teams to build accurate prospect lists and personalize outbound at scale. |
| Pricing | usage based · See vendor site — sample data |
| Free trial | Yes |
| API | Yes |
| Open source | No |
| Editor rating | — |
| Categories | Data & Intelligence, Sales Automation, GTM Tools |
| Key features | Real-time data enrichment for contacts and companies (verify current data sources on vendor site) · Workflow automation builder for multi-step GTM processes without code · Email validation and phone number verification · Native integrations with major CRMs, email platforms, and data providers (verify current integration catalog) · Bulk list enrichment and deduplication |
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